About.me acquired by mobile-first small business startup Broadly

Personal homepage startup About.me has been acquired. Again! The company, once bought by AOL for a reported $35 million, decided a few years after the agreement to move it alone, also summoned About.me out to turn into an independent business. Today, About.me announced that it is being acquired by the Oakland-based startup Broadly.

About.me founder and Authentic Ventures partner Tony Conrad called the deal”definitely a gathering of their minds,” since About.me hasbeen more recently focused on helping people and employers flaunt their professional talents and abilities, while Broadly creates tools that help small businesses stay linked with their customers.

Today Broadly offers web chat, text, email, online review collection and team messaging — in its very own mobile program.

But, its biggest draw is its internet review platform that makes it a lot easier for happy clients to quickly render the business enterprise a positive inspection on any inspection site, for example Google, face book, TripAdvisor along with others.

Last September, Broadly raised $10 million in Series B funding, co-led by initial invest or Foundry Group and brand fresh partner Calibrate Ventures. The financing has been allocated toward further solution development and hiring — the things that an About.me acquisition can now help to expedite. The business additionally this past year established its small business-focused web chat feature in its program, also distributing the No. 107 spot-on the 2018 Inc. 500 list of fastest-growing individual businesses within the U.S., that cited its 2017 revenue as $4.7 million.

Terms of the About.me deal weren’t disclosed, but it is an all-stock deal we know, and yet one Conrad feels positive about.

In addition, the vast majority of all About.me’s team is currently linking Broadly like a result of the purchase, that may bring Hernandez’s complete team to a lot more than 75. This includes About.me’s CEO Mindy Lauck, whose background includes time at Adobe Systems, NBCUniversal and E*Trade Financial. She’s Broadly’s vice president Product following a deal’s closure.

Conrad said he required to find About.me a new home with a company that has been a good fit.

“It was essential to the About.me leadership staff to successfully combine forces with a company that had a powerful go-to-market strategy and a comparable level of fire for serving small business owners, that are an integral part of
Keeping our economy strong and energetic,” said Conrad. “We discovered that in Broadly and see that the very real potential for powerful future growth as a result of the alignment,” he added.

At Broadly, Lauck will be centered on expanding the provider’s existing product package to support the complete range of the business people’ needs — that will comprise About.me’s technology. The plan is to offer you the About.me pages to Broadly’s smallbusiness user base going forward.

“The About.me product is another friction-less mechanism for helping smaller organizations promote themselves and start capturing leads, which aligns nicely with our assignment and brand,” explained Josh Melick, CEO and cofounder of Broadly, in a statement. “More personally, we’re thrilled to welcome the About.me team to the family — we’re even stronger together,” he further added.

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